Alison founded Oxford Professional Consulting over 20 years ago. She coaches ambitious leaders and professionals, high achievers with an appetite for personal and professional growth, ready to take action.
The situation:
Alison started her coaching journey in 2006, and as part of her business co-developed some coaching materials with another business coach. Over the years, Alison made significant changes to the original content. Recognising her contribution, her co-developer gave her the green light to brand it under Alison's name. Alison paid a small fee for what she thought was the rights to all of the IP in the content. Alison didn't think to get a written assignment as they were friends and the transfer of the rights was all very amicable.
The pandemic brought with it unprecedented challenges but also opportunity. During this period, Alison secured a major contract to work with a larger organisation, using the rebranded material. However, given the substantial amount of money involved, the need for a clear-cut legal contract outlining Alison’s ownership of the material became essential.
The challenge:
When Alison first brought up the issue as part of her Legal Buddy membership, she was in a dilemma about the copyright ownership of the rebranded content. Suzanne's guidance was clear: if the material contained original phrases or content from the co-developers, and there had not been a written assignment of the copyright in such content, it remained their intellectual property. Although Alison had paid a fee, there was no written assignment...
The lifeline:
As part of the membership, Suzanne recommended that Alison get a letter of assignment signed by the co-developer. Suzanne directed Alison to the relevant template in the extensive Legal Buddy template library.
The triumph:
Following Suzanne's guidance, Alison made multiple attempts to secure the necessary permissions, only to face resistance due to the co-developer's personal challenges. An eventual breakthrough came when the co-developer agreed to sign the assignment letter, though this was on the insistence of the payment of a small additional fee.
The lesson:
Understanding of IP law is critical in a content based business such as coaching, training and consultancy. It's such a complex area that trying to gain this knowledge from the internet will take you round in circles and likely lead you to incorrect assumptions. It's essential to understand the basics of IP law from a true expert - and that's what we include in the Legal Buddy membership. Not only that, having access to legal templates when you need them rather than having to find a lawyer to draft the documents for you will save you many thousands of pounds. The final cherry on the cake is having guidance from Suzanne as to negotiation strategy so that you get what you want, with no stress, no wasted costs and no wasted time.
Conclusion:
Alison’s story shows the complex issues that can arise - even between friends. Having an expert by your side, like Suzanne, can make the path clearer, ensuring that personal relationships are preserved, and business goals achieved in the most effective way.